3 Whitepaper: The Indoor Climate Solution of tomorrow for the Retail Sector Keywords Aesthetic, Air Purification, Ambiance, Atmosphere, Circular Airflow, Climate Solutions, Coanda Effect, Design, Digitalisation, Disruption, e-commerce, Energy Efficiency, In-Store Experience, Indoor Air Quality, Innovation, Intertek Certification, Retail, Samsung 360 Cassette, Store Atmospherics, Sustainability, Versatility. About Us Since introducing its first air conditioner in 1974, Samsung Electronics has been redefining indoor climate comfort for tomorrow’s society. For every space where people create memorable experiences together, be it commercial spaces or residential homes. At Samsung, we go beyond convention, through a relentless focus on pushing the boundaries of technology, innovation and design. Samsung Electronics entered the European market of commercial air conditioning in 2005. Due to rapid growth and in support of its long-term commitment to the European market, Samsung Electronics Air Conditioner Europe B.V. (SEACE) was opened in 2017 in Amsterdam, the Netherlands. This European headquarters aims to harmonise the activities across more than 30 European countries. SEACE offers ongoing technical training in climate and smart building solutions; after sales and technical support for its industry partners; backed by Samsung’s quality reputation and leading-edge innovation, including digital connectivity solutions. SEACE thrives to fulfil the needs of its European markets including for both the commercial and residential market with innovation cooling, heating, domestic hot water and smart building solutions. Abstract Stiff competition in the retail sector is encouraging retailers to explore new ways to enhance in-store experience for customers by offering better store atmospherics, paying further focused attention to in-store related design and versatility needs. Research shows how consumers’ buying behaviour can be influenced by their physiological responses to a store’s ambiance. Retailers are thus on the lookout for products and fixtures that can add to the aesthetic appeal of stores and go a step beyond in making customers feel more comfortable while making purchasing decisions. Samsung’s innovative solution, in the form of the 360 Cassette, targets and answers the underplayed market need towards enhancing store atmospherics. It can fulfil retail business needs today by not only enhancing the in-store, personal, sensory experience of a customer but also providing the much needed and missing versatility that stores need. This whitepaper aims to highlight this need and explains how the Samsung 360 Cassette has been designed to cater to it – with a sophisticated aesthetic appeal, blending harmoniously into any type of interior design with its innovative design, while opening up numerous options for the retail sector with its versatility features and more.
